What Can Brown Doo Doo For You?

Marketing executives do a lot of research and spend a lot of money determining the optimum design and colour for their logos. McDonald's yellow and red logo shows that it is a fun happy place to be, and makes you think of the warmth of the rising sun. Wal*Mart must have spent millions choosing the exact shape for the star, and the exact right shade of blue to invite, no entice you in. Shipping company UPS went for a different approach. I guess they are trying to appeal to our natural parenting insticts, and all of the happy thoughts that babies bring, by colouring thir logo brown and yellow, just like the contents a 6 month old's diaper.